012- The Rise of Adventure Travel | Urbanism-Marketing-Identity-Influencers: Mokum Surf Club, Straight out of Amsterdam, Breaks it All Down and Schools Us On Why We Better Give a Damn!
Guest: Marthe Barends
Company: Mokum Surf Club URL: www.mokumsurfclub.com
Show Sponsor: Radify Development
Mokum Surf Club is a travel blog, apparel company, and as the name suggests, a community of individuals who live by a somewhat different set of rules. A set that we also happen to live by.
After only a year, Mokum Surf Club is rapidly expanding its reach and quickly becoming a globally recognized brand. They’re doing it with a ruthless commitment to the creation of amazing content, using off-the-beaten-path guidance, all wrapped up in the surf and adventure travel culture. .
In this show we go all in on why, as alternative developers, if we aren’t paying attention to the changing landscape of advertising we easily stand to get left behind.
The team at Mokum (which is Amsterdam’s nickname) have been witnessing a global shift in priorities away from the grind and toward the experience. What this means for those of us in the game is that our market is expanding and the way we capture attention changing FAST.
The potential client pool is growing, urbanists are looking for escapes, and it’s our job to deliver experiences. What will separate the winners from the losers will absolutely be a company’s ability to reach their audience through place-based storytelling.. The thread count of the sheets or how quickly hot water comes out is quickly moving into second position to the experience and memories that are created (but don’t get us wrong we can get behind that Egyptian cotton!).
Listen in to hear Mokum’s thoughts on how to stay on top of the outdoor experience marketing game!
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Surfcamp Colombia: Costeno Beach www.costenobeach.com
Surfcamp Sri Lanka: Camp Poe, Ahangama www.camppoe.com
Surf brand from Rotterdam: North Life www.north.life
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