009- ICEHOTEL – Arne Bergh on mixing art, development, and environment into a passion-fired development cocktail with global attraction!
Guest: Arne Bergh
Company: ICEHOTEL URL: http://www.icehotel.com/
Show Sponsor: Radify Development
Be warned, if you have a bold idea, after listening to this show you might just think you aren’t so crazy!
Arne Bergh is an artist whose canvas is made of ice. Year after year the Icehotel is built and then melts back into the river from which it was extracted. It always returns in different forms with various elements collectively assembled by artists from around the globe.
What started as an igloo now hosts visitors from as many as 85 different nations on any given year. Icehotel ships ice internationally, from Capetown to Paris, as they are the global authority on form building with their material, and it’s all driven by a ruthless dedication to art based on non-permanence.
As Icehotel has grown, they have maintained a ruthless dedication to the craft that has driven their business to heights they could never have imagined. The ice keeps them connected to their core principles, driving their vision in a way that most businesses can only dream of. The Icehotel lives in a constant state of innovation and change. Every year they build a different design, constantly applying past lessons, having learned from the previous years. At the end of their 4 month operating season the melts back into the river upon which it sits and was originally extracted from.
As scholars of the cyclical environment Arne Bergh and the other minds behind Icehotel have recently figured how to harness their nearly endless summer light to power a year-round Icehotel that will be chilled by energy from the sun. This new project is currently in development and will open a new world of opportunity for these incredible entrepreneurs.
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Follow Guest on:
Twitter: @ICEHOTEL_Sweden | Facebook: icehotel.sweden | instagram:@icehotelsweden